Friday, 17 June 2011, 9:00-13:00 at the EMBO Fellows Meeting 
Communicating science to non-specialists
Description:
Do your family and friends look puzzled when you try to explain your research? Would you like to inspire the public about your work and science in general but are unsure how to start? This workshop will help. In it, you will not only learn how to communicate your research effectively to non-scientists, but will also have the chance to put theory into practice with the help of an award-winning professional science journalist.
The workshop covers:
- How to pitch your explanation at the right level without oversimplifying or “dumbing down”.
- How to structure information so your audience can understand it easily.
- What kind of language to use or avoid.
- How to spark enthusiasm and maintain interest.
Trainer:
Jon Copley, Lecturer in Marine Ecology at the University of Southampton, free-lance science writer & trainer with SciConnect, UK
